🌱 Startups β€’ Introduction to Startups


This post is a general introduction that may be most appropriate for startup founders who are new to entrepreneurship. However, these topics are important to experienced startup founders, as well.  This post uses the term "startup" in its widely used sense to refer to an early-stage business with an innovative product or service with the objective of disrupting an existing market, or creating a brand new market. Startups are characterized by a culture of innovation, experimentation, rapid iteration, and nimbleness.

I have been advising business clients on entity formation and related matters for over 20 years, guiding and counseling clients through the process, proactively ensuring all forms, documentation, and other necessary legal information and strategies are in place for a successful venture. If you are looking to launch a startup venture in New York or in Los Angeles or Ventura County, California, I can help you identify the most advantageous business structure for you, and help you perfect, qualify, organize, protect, and fund your new business. 

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Startups 101: Critical Considerations

Starting a business from scratch can be daunting, especially if you're new to the startup world. There are so many things to consider, from funding and legal issues to product development and marketing. In this post, we'll provide a brief introduction to startups, highlighting some key concepts and resources that can help you on your journey.

Startup Funding

One of the biggest challenges facing startups is securing funding. Without sufficient capital, it's difficult to develop and launch a product, hire a team, or market your brand. There are several options for funding, including bootstrapping, "friends and family" financing, angel investing, venture capital, and crowdfunding. It is critical to remember that no matter what funding option a startup pursues, federal and state securities laws must be followed.

Securities laws are complex, and failure to comply with securities laws is dangerous! Doing so can be not merely frustrating, but extremely costly to your finances and your reputation. NOTE β€” contrary to an unfortunately popular myth among many inexperienced entrepreneurs, there is no exemption from securities laws for a so-called "friends-and-family" financing round.  Similarly, beware of any "finder" who says that there is a finder's fee exemption for helping you raise funds from third parties; such an "exemption" rarely applies, and when it might, there are numerous conditions. Tread cautiously here

Legal Issues

Launching a startup involves navigating a complex web of legal requirements. This includes preparing proper formation and post-formation documents, qualifying your company to do business in any state other than its state of formation if applicable, assigning intellectual property ("IP") created or acquired by the founders to the company itself, protecting that IP, complying with regulations related to taxes, employment and data privacy, and many other legal matters. It's very important to work with a lawyer who is experienced working with startups, not only to ensure you are complying with all legal requirements, but to proactively spot likely future issues to avoid having to later solve expensive problems.

(I offer several flat-fee startup packages, and other billing models, to startups and other early-stage companies. I also extend significant gratitude discounts to active-duty military, military veterans, and Gold-Star family members.)

Accounting & Tax Issues

I often tell my startup clients: a good business CPA is a business' best friend. Having a good CPA is essential for startups. An experienced CPA can provide a range of financial services, including bookkeeping, budgeting, forecasting, tax compliance, financial reporting, and preparation of financial statements and projections. I often work with a startup's CPA to determine organizational structure. A CPA can also assist with securing funding and navigating complex financial challenges. By helping startups manage their finances effectively, a good CPA can ensure their continued financial health and success. Get a good tax accountant! 

Proof of Concept

Proof of Concept ("PoC"), sometimes called Proof of Principle, is the initial step in product development.  PoC focuses on validating the concept and creating a prototype. Once PoC is successful, the next stage is Product Development, where the product is designed, engineered, and produced, refining and iterating the idea based on PoC feedback. Product Development creates a minimum viable product (MVP) for testing with early adopters. 

Product Development

Subsequent to PoC, developing a product or service that meets the needs of a startup's target market is crucial to its success. This involves conducting market research to identify customer pain points, developing a minimum viable product to test your hypothesis, and iterating based on customer feedback. It's important to be flexible and willing to pivot your strategy if your initial assumptions prove to be incorrect. 

Marketing and Branding

Once a startup's product or service is ready for launch, management needs to create a marketing strategy to reach the target audience. This typically involves developing a strong brand identity, creating a website and social media presence, using advertising and content marketing to generate leads and build awareness, and other strategies and tactics. It's important to measure the effectiveness of your marketing efforts and adjust your strategy as needed. 


This is by no means an exhaustive list of issues that startup founders face when planning, launching, or operating a startup. Starting a business can be an exciting and rewarding experience, but it is complex and so it is important to be prepared for the challenges that come with it. By committing yourself to learning key issues, concepts, and resources, as a startup founder, you can increase your chances of success and achieve your entrepreneurial goals.

Your Startup Lawyer in Los Angeles and Ventura County, CA 

If you are launching a startup venture, do it intelligently. I would love the chance to get to know you and your business, for you to consider me a resource for startup legal services to help you establish a solid foundation on which to build your venture.  Click here to make an appointment now for a Free Consultation..

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I have become very impressed with the efficiency possibilities of AI. So, I gave ChatGPT a try. I generated this text in part with GPT-3, OpenAI's large-scale language-generation model. After it generated its own draft language, I reviewed, edited, revised, and expanded on it to my own liking and to ensure accuracy in all material respects. WLF takes ultimate responsibility for the content of this article.


This article is not legal advice, but is provided for general information purposes only: see the disclaimer in the footer of this site, and read Legal Notices here.

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